Research shows insurance companies cautious towards social media

Susan Andre 2013

Study shows sector is investing in social media marketing but raises questions over measuring campaign effectiveness and business impact The sector taking a careful approach to social media is reinforced by the fact that only six in ten (63%) marketing directors in insurance companies had seen a greater emphasis being placed on social media in their external communications. This was …

Telecom sector’s enthusiasm for social media marketing risks alienating subscribers, says new study

Susan Andre 2013

Telecom companies are the highest social media spenders but investment may be flawed as consumers find overt social media marketing a turn-off. The survey reveals that eight in ten marketing directors (81%) in telecommunications are placing a greater emphasis on social media now than ever before, the highest percentage by far in any of the sectors surveyed. 39% of telecoms …

Pitney Bowes Honored with 2013 Outside In Award for Customer Experience Measurement

Susan Andre 2013

STAMFORD, CT, July 3, 2013…Forrester Research, Inc. has honored Pitney Bowes Inc. (NYSE: PBI) as a winner of the inaugural Forrester Research Outside In Awardsfor excellence in the practices needed for planning, creating, and managing a great customer experience. Pitney Bowes was cited specifically for their outstanding measurement of their customer experience programs.  The award supports and recognizes the principles …

Pitney Bowes Advances Spectrum for Information Management

Susan Andre 2013

In 2012, Pitney Bowes enhanced its Spectrum technology for data management to help organizations realize the full value of data entities. Its relationship discovery technology for graph modeling accelerates association of data in the enterprise and with social media. The latest version, Spectrum 8, brings together data integration, data quality and master data management in an integrated approach to enterprise information management. …

Independent Research Firm Declares Pitney Bowes Software a Leader in Customer Analytics Solutions

Susan Andre 2012

STAMFORD, CT, October 29, 2012…Pitney Bowes Software has been declared a Leader in the Forrester Wave™ for Customer Analytics Solutions, Q4 2012.  In Forrester Research, Inc.’s 70-criteria evaluation of customer analytics vendors, they identified the most significant software providers in the category and researched, analyzed, and scored them.    The report identifies four competencies that describe the current customer analytics market …

DMA Names Pitney Bowes Software Innovation Award Winner for Database, Measurement and Attribution

Susan Andre 2012

Portrait Explorer Tames Big Data for Marketers at Their Desktop STAMFORD, Conn., October 15, 2012 – Pitney Bowes Software, a global leader in customer data, analytics and communications management, has been awarded the DMA Innovation Award for Portrait Explorer, a groundbreaking software solution that brings powerful data analytics into the hands of today’s marketers. The prestigious award, for the Database, …

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Pitney Bowes Named to IAOP 2012 Global Outsourcing 100

Susan Andre 2012

Ranked as one of the World’s Leading Document Management Providers STAMFORD, Conn., July 11, 2012 – Pitney Bowes Management Services, Inc. (PBMS), a wholly-owned subsidiary of Pitney Bowes Inc. (NYSE:PBI), today announced that is has been ranked as one of the world's top outsourcing companies by the International Association of Outsourcing Professionals® (IAOP®), the global standard-setting organization and advocate for …

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Pitney Bowes Software Releases the Spectrum Master Data Management Platform Transforming Data into a 360 Degree View of the Customer

Susan Andre 2012

STAMFORD, Conn., July 25, 2012 – Pitney Bowes Software (PBS), a global provider of data management, predictive analytics and communications management solutions, today announced the latest release of its flagship Data Management Platform, Spectrum, incorporating master data management capabilities with a future-proof approach that helps organizations build, extend, understand and leverage complex relationships and hierarchies within and across organizational boundaries …

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Pitney Bowes Unveils Game Changing Multichannel Customer Communication Suite

Susan Andre 2012

Pitney Bowes Releases the EngageOne Communication Suite: An Enterprise Solution, for Improved Customer Communications STAMFORD, Conn., Pitney Bowes Software, a global leader in customer data, analytics and communications management, introduced the Pitney Bowes EngageOne™ Communication Suite. This tightly integrated customer communication solution features enhanced functionality and eliminates the need for multiple departmental systems; ensuring greater consistency in the delivery of …

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Health Plans Invest in Trigger-Based Communications with Focus on Health and Wellness

Susan Andre 2012

TROY, N.Y., More than 50 percent of health plans will invest in trigger-based communications to prompt consumers to take action, according to a new IDC Health Insights research study commissioned by Pitney Bowes Software, a global leader in customer data, analytics and communications management. Trigger-based communications use data analytics to detect a consumer’s current status, and automatically initiate relevant communications …