Japan’s leading regional bank selects Sagent to drive vital customer information system

Susan Andre 2001

The Suruga Bank Ltd. implements the Sagent Solution to better analyze customer information via browsers, quickly make strategic marketing decisions

Sagent, a leading provider of Business Intelligence solutions, today announced that The Suruga Bank, Ltd. has chosen to implement the Sagent Solution to improve customer service in a highly competitive retail banking environment. The leading regional bank in Japan embarks on rebuilding its customer data warehouse, its most vital and demanding information technology (IT) infrastructure, with Sagent Data Load Server, Sagent Data Access Server and Sagent WebLink Server.

Leveraging IT for Suruga Bank's strategic movement, Sagent's business intelligence solution will provide the bank the ability to thoroughly and completely analyze customer information and make strategic marketing decisions in nearly one-tenth the time and up to one-fourth the total development cost that its former technology solutions allowed. With the Sagent Solution, Suruga Bank can effectively rebuild its massive marketing customer information data warehouse, which is at the core of other essential applications, such as its telemarketing, profit analysis, credit analysis and customer relationship management systems. By doing so, the bank can now considerably shorten the data renewal cycle by weeks, can more flexibly use customer information and deliver it faster to more than 200 internal Web browser users, and can significantly lower the total cost to maintain its IT infrastructure.

"We conducted a benchmark using Sagent and our own raw data, and found that Sagent could handle the same process 60 to 90 percent faster than the existing system," said Mr. Takahiro Aoki, General Manager, eBusiness Promotion, The Suruga Bank, Ltd. "At the same time, we found that Sagent can save us up to 75 percent of the total development cost compared to other solutions. Sagent also proved the merit of non-programming GUI-based development."

"The Suruga Bank joins a growing list of customers in Japan that are choosing Sagent as their enterprise business intelligence platform," said John Maxwell, vice president and general manager, Sagent Asia. "This high performance solution provides for rapid implementation of analytical reporting applications with data integrated from a wide variety of other data sources, which is very important for a well-respected leader of CRM utilizing IT like Suruga."

Sagent

Sagent's suite of enterprise Business Intelligence solutions enables companies to measurably impact their business by implementing highly successful customer relationship and financial management initiatives.

Through Sagent's powerful enabling technologies, organizations can easily and rapidly turn company data into relevant information that can be used for effective decision-making, analysis and reporting. Information can be extracted from multiple sources (internal and external), optimized for decision support and delivered in a customized format for Web-based or client applications.

Even the most complex analytic application can be developed in weeks, not months.

More than 1,500 companies have selected Sagent software to enhance customer retention, cross-sell/up-sell, improve customer service, increase efficiencies of marketing campaigns, streamline business operations, analyze financials, and reduce costs.

Customers include AT&T, BP Amoco, Boeing Employees Credit Union, Bristol Meyers, British Telecom, California State Automobile Association, Citibank, GPU Energy, Hughes Aircraft Employees Federal Credit Union, Johnson & Johnson (UK), Kemper National Insurance, Provident Central Credit Union, Safeway and Siemens.

Sagent retains strategic relationships with partners such as Advent Software, Commerce One, Compaq, EDS, IBM, Microsoft, NEC, SAS and Sun Microsystems. Sagent is headquartered in Mountain View, California, and can be reached at www.sagent.com.