Study shows sector is investing in social media marketing but raises questions over measuring campaign effectiveness and business impact The sector taking a careful approach to social media is reinforced by the fact that only six in ten (63%) marketing directors in insurance companies had seen a greater emphasis being placed on social media in their external communications. This was …
Telecom sector’s enthusiasm for social media marketing risks alienating subscribers, says new study
Telecom companies are the highest social media spenders but investment may be flawed as consumers find overt social media marketing a turn-off. The survey reveals that eight in ten marketing directors (81%) in telecommunications are placing a greater emphasis on social media now than ever before, the highest percentage by far in any of the sectors surveyed. 39% of telecoms …
Pitney Bowes Honored with 2013 Outside In Award for Customer Experience Measurement
STAMFORD, CT, July 3, 2013…Forrester Research, Inc. has honored Pitney Bowes Inc. (NYSE: PBI) as a winner of the inaugural Forrester Research Outside In Awardsfor excellence in the practices needed for planning, creating, and managing a great customer experience. Pitney Bowes was cited specifically for their outstanding measurement of their customer experience programs. The award supports and recognizes the principles …
Pitney Bowes Advances Spectrum for Information Management
In 2012, Pitney Bowes enhanced its Spectrum technology for data management to help organizations realize the full value of data entities. Its relationship discovery technology for graph modeling accelerates association of data in the enterprise and with social media. The latest version, Spectrum 8, brings together data integration, data quality and master data management in an integrated approach to enterprise information management. …