How Can Your Business Better Utilize “Dark Data”?

Susan Andre 2015

Understanding your individual customers and being prepared to meet their current needs is essential for business success, but it’s also important to be prepared to meet their needs in the future. By running analytics on your collected customer data, it becomes possible to predict customers’ behavior, in terms of what, when, how, where, and why they buy. With this foresight, …

The Context of Everywhere: The Internet of Things & The Explosion of Data

Susan Andre 2015

By running analytics on your collected customer data, you can predict customers’ behavior, in terms of what, when, how, where, and why they buy.   Around the mid-2000s, the growth rate of Internet-connected devices, primarily computers and mobile phones, began to outpace that of the global population. By 2008, there were more Internet-enabled devices than people in the world.  That trend …

Data Integration Technology News

Susan Andre 2014

A leading Asian telecom relies on our data integration technology to consolidate customer billing across its product lines, which improved the customer experience and customer retention through more timely, personalized communication. Alicornio Africaoffers services and technology from the Pitney Bowes product stable.  The technology is used by many blue chip organizations across the world including Southern Africa to construct data …

Pitney Bowes Recognized for Delivering ‘World-Class’ Customer Service

Susan Andre 2014

Receives Omega’s NorthFace ScoreBoard AwardSMFor Exceeding Customer Expectations STAMFORD, Conn., May 27, 2014 – Pitney Bowes Inc. (NYSE:PBI) announced today that it has received the NorthFace ScoreBoard AwardSM from Omega Management Group Corp. in recognition of achieving excellence in customer service and support in 2013, marking the third consecutive year Pitney Bowes has received this prestigious award. The NorthFace ScoreBoard …

Research shows insurance companies cautious towards social media

Susan Andre 2013

Study shows sector is investing in social media marketing but raises questions over measuring campaign effectiveness and business impact The sector taking a careful approach to social media is reinforced by the fact that only six in ten (63%) marketing directors in insurance companies had seen a greater emphasis being placed on social media in their external communications. This was …

Telecom sector’s enthusiasm for social media marketing risks alienating subscribers, says new study

Susan Andre 2013

Telecom companies are the highest social media spenders but investment may be flawed as consumers find overt social media marketing a turn-off. The survey reveals that eight in ten marketing directors (81%) in telecommunications are placing a greater emphasis on social media now than ever before, the highest percentage by far in any of the sectors surveyed. 39% of telecoms …

Pitney Bowes Honored with 2013 Outside In Award for Customer Experience Measurement

Susan Andre 2013

STAMFORD, CT, July 3, 2013…Forrester Research, Inc. has honored Pitney Bowes Inc. (NYSE: PBI) as a winner of the inaugural Forrester Research Outside In Awardsfor excellence in the practices needed for planning, creating, and managing a great customer experience. Pitney Bowes was cited specifically for their outstanding measurement of their customer experience programs.  The award supports and recognizes the principles …

Pitney Bowes Advances Spectrum for Information Management

Susan Andre 2013

In 2012, Pitney Bowes enhanced its Spectrum technology for data management to help organizations realize the full value of data entities. Its relationship discovery technology for graph modeling accelerates association of data in the enterprise and with social media. The latest version, Spectrum 8, brings together data integration, data quality and master data management in an integrated approach to enterprise information management. …

Independent Research Firm Declares Pitney Bowes Software a Leader in Customer Analytics Solutions

Susan Andre 2012

STAMFORD, CT, October 29, 2012…Pitney Bowes Software has been declared a Leader in the Forrester Wave™ for Customer Analytics Solutions, Q4 2012.  In Forrester Research, Inc.’s 70-criteria evaluation of customer analytics vendors, they identified the most significant software providers in the category and researched, analyzed, and scored them.    The report identifies four competencies that describe the current customer analytics market …

DMA Names Pitney Bowes Software Innovation Award Winner for Database, Measurement and Attribution

Susan Andre 2012

Portrait Explorer Tames Big Data for Marketers at Their Desktop STAMFORD, Conn., October 15, 2012 – Pitney Bowes Software, a global leader in customer data, analytics and communications management, has been awarded the DMA Innovation Award for Portrait Explorer, a groundbreaking software solution that brings powerful data analytics into the hands of today’s marketers. The prestigious award, for the Database, …