Sagent's stock soared 41% in February with the news that the real-time electronic business software provider is going to build an internal marketing database for Microsoft Corporation. "Sagent has the ability to augment a business intelligence solution in real-time with data from third-party data suppliers, such as geographic, spatial, and name and addresses," says Paul Murphy, sales and marketing director …
Optimise information to succeed in an e-world
The burgeoning e-commerce market has a voracious appetite for information. Companies that wish to succeed in this new market, need to develop a strategy that combines the intellectual capital and expertise of international and local partners with analytical expertise.