Sagent and CAP Gemini partner in telecommunications CRM analytic application

Susan Andre1999

Sagent SA, a division of Sagent Technology, a leading provider of Internet enterprise intelligence solutions, has announced that Sagent is working with Cap Gemini Telecommunications to provide the first customer relationship management (CRM) analytic application customised for the telecommunications industry.

Sagent and Cap Gemini's analytic application, Sagent Insight for Telecom, leverages the Sagent Solution as the enterprise intelligence foundation along with Cap Gemini's proven CRM methodology to deliver acquisition, retention and growth metrics for the telecommunications industry. Companies using Sagent Insight for Telecom can now receive up-to-the-minute analytic reports identifying the profitability of specific customers, products and markets in order to develop more effective sales, marketing and service offerings that increase acquisition rates, decrease churn and raise the lifetime value of individual customers.

The partnership with Cap Gemini demonstrates Sagent's commitment to further developing customised analytic applications for key vertical industries and e-business. The Sagent Solution delivers a proven package of integrated data movement and Web-based data access capabilities to analytic applications. "Rather than build their own custom analytic application – a very time consuming, resource intensive endeavour – telecommunications companies are looking to purchase turnkey analytic solutions that address their specific CRM challenges," says Paul Murphy, sales and marketing director of Sagent Southern Africa. "Sagent is in a unique position in the market as the only vendor to deliver a single, integrated end-to-end enterprise intelligence platform. The Sagent Insight offering reflects a natural progression of our product line into the vertical analytic applications market.

"There is an enormous demand for an analytic solution tailored for telecommunications companies that enables them to identify, retain and grow their most profitable customers."

The Sagent Insight application provides companies with the ability to bring data together from disparate sources-including billing systems, switches and third party data-and score the data based on genetic algorithms; that information can then be analysed through a variety of pre-built or custom reports via the Web. The results can also be leveraged and integrated with third party campaign management tools, sales force automation applications and other CRM applications.